![]() ![]() Many firms which compete directly with them have difficulties, and some of them have stopped operation.Įight years ago, Xalo.vn, a Vietnamese search engine developed by Tinh Van Company, stated that it was ready to confront Google in Vietnam. However, the popularity and influences of the two giants are undeniable. No official statistics about the Vietnamese online ad market have been released by global market survey firms. Some ad experts commented that both Netlink and Vinalink are ad agents for Google and Facebook in Vietnam, so they might have exaggerated figures about market shares being held by the two US giants. ![]() Tan estimated that the revenue of the online ad market in 2015 was just VND1-1.5 trillion, while Google and Facebook pocketed one-third of this sum. However, Nguyen The Tan, CEO of VCCorp, disagrees with Ha. Meanwhile, all Vietnamese firms could earn VND1.9 trillion only. Vinalink, which conducted a survey, has found that by the end of 2015, Facebook had led the market in online ad revenue in Vietnam with VND3 trillion, followed by Google with VND2.2 trillion. Ha Anh Tuan, CEO of Vinalink, a very familiar name in online ads, said that the revenue from online ads has been increasing sharply in the last few years, but the playing field is still being controlled by foreign firms. ![]() The figure would be 80 percent this year. Nguyen Dung, CEO of Netlink, said at a conference on online ads held in mid-September in Hanoi, that many years ago, the market was dominated by VnExpress.vn and 24h.vn, but in the last two years, Google and Facebook have been earning 70 percent of the market’s revenue. ![]()
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